Hearing Aids

What Are Hearing Aids?

Hearing aids are a solution to a problem that millions of Americans face every single day; the inability to hear what they want to hear.

Hearing aids are sound-amplifying devices designed to aid people who have a hearing impairment. Over 33 million children and adults in the United States have some degree of hearing loss. Hearing loss can have a negative effect on communication, relationships, school/work performance, and emotional well-being.

We’re glad you decided to read a little bit about hearing loss and hearing aids. We understand that this is a big step for many people. We hope the information provided on these pages helps you understand that there is a solution to the problem.

Most hearing aids share several similar electronic components, including a microphone that picks up sound; amplifier circuitry that makes the sound louder; a miniature loudspeaker (receiver) that delivers the amplified sound into the ear canal; and batteries that power the electronic parts.


  • At age 65, one out of three people has a hearing loss.
  • 60 percent of the people with hearing loss are either in the work force or in educational settings.
  • While people in the workplace with the mildest hearing losses show little or no drop in income compared to their normal hearing peers, as the hearing loss increases, so does the reduction in compensation.
  • Almost 15% of school-age children (ages 6-19) have some degree of hearing loss.

    Hearing Aid Styles

    Invisible in Canal (IIC)

    • 100% Invisible when worn
    • Hear clearly in noise
    • Sculpted for your ear canal
    • Highest definition sound quality

    Completely in Canal (CIC)

    • Cosmetically desirable
    • Programmed to have automatic or push button settings
    • Requires good manual dexterity

    In the Canal (ITC)

    • Barely visible in the ear
    • Easy to use with the telephone
    • May not fit well in small ears

      In the Ear(ITE)

      • Easy to insert into the ear because of its larger size
      • Easy-to-operate larger features such as volume control
      • Used to help mild to severe hearing loss.

      Behind the Ear (BTE)

      • Typically offers more power
      • Robust for active wears
      • Suitable for all degrees of hearing loss
      • Large, easy-to-use hearing aids

      Receiver in Canal (RIC)

      • Fits a large range of hearing loss
      • Offers the greatest flexibility in programming
      • Water resistant and very durable

      Hearing Aid Vendor Information

      Please click an image below to learn more about each hearing aid company.